Bing ads traffic partners
Recently we discovered something strange with our Bing search ads. A bing ads traffic partner named Inversemedia was generating traffic for our websites. However, the main traffic was generated on an ad group that targets a single very specific ‘exact match’ keyword.
Inversemedia generated twice the amount of impressions compared to the Bing and Yahoo! Search Properties for this ad group. Inversemedia generated 3 times the amount of clicks compared to Bing and Yahoo combined.
The overall conversion rate on our website for traffic from Inversemdia was much lower than traffic coming from the Bing and Yahoo SERPs.
Since this ad group targets a very specific single ‘exact match’ keyword it is near impossible for Inversemedia to generate twice the amount of impressions compared to Bing/Yahoo. Whatever Inversemedia is, it is not generating search engine traffic.
All in all, it meant we were paying way too much for traffic coming from Inversemedia. We quickly blocked this advertiser from our ads and contacted our Bing ads representative to express our concerns.
